Director of Sales- Trade Shows
Job Opportunity at Seneca Creek Executive Search, LLC

Posted on Aug 8

http://www.senecacreekes.com    410-513-9018

Location: Greater Dc Area, DC
Job Type: Full Time
Job ID: W4165445

Description/Job Summary
As Director of Sales Trade Shows, you will be responsible for achieving sales/financial goals that include building business opportunities and market share, retaining and increasing customer base and expanding sales opportunities to realize substantial growth in revenue and business base.
You will also be responsible for hiring, mentoring, and motivating a team of  sales professionals; developing and implementing sales plans; managing the sales process; strategizing approaches to sales proposals; creating bidding opportunities; cultivating industry contacts and client relationships to maximize business opportunities and to ensure top performance by sales professionals.
The successful candidate will also have experience developing and implementing sales administration processes and systems to ensure a proactive sales environment and efficient sales prospecting.
Responsibilities and Duties 
  • Drive sales and financial goals established for the division.
  • Develop and manage the sales processes to include:
    • Develop and maintain sales forecasts
    • Develop system to identify sales opportunities and manage target prospects
    • Develop and manage lead distribution and tracking systems
    • Develop and implement sales plans and budgets in conjunction with the EVP and financial analyst
    • Develop one year and three year strategic plans and goals; specific activities and action plans/road map for one year plan. Establish business/client targets and develop strategic plans to achieve targets.
  • Create sales processes and procedures and manage the proposal process.
  • Manage participation in trade shows and event to drive sales.
  • Recruit, select, train, manage and motivate sales professionals. Make appropriate sales assignments and develop/manage individual sales goals and plans. 
  • With EVP and Director of Marketing, develop marketing plans/activities to support sales plans and goals i.e. mailings to ACT database; unique selling positioning, sales proposals and templates, industry marketing events, trade show participations, advertisements and editorial coverage in industry publications, etc.
Required Skills and Experience 
  • Bachelor's degree in Business, Marketing, Event Planning, Communications or related degree from an accredited university.
  • Seven (7) to ten (10)+ years of experience working in a sales role in the trade show, audio visual or hotel industry.
  • Five (5) years of prior management experience.
  • Proficient in the Microsoft Office Suite of products (Word, Excel, PowerPoint) as well as Salesforce.com.
  • Detail-oriented, possessing exceptional organizational skills.
  • Must be willing to work both independently and participate as a team player for achieving departmental and company goals.
  • Must have ability to multi-task and work in a fast-paced environment, competently handling demanding deadlines.
  • Strong interpersonal skills and the ability to effectively interface with clients.
  • Excellent written and verbal communications skills.
  • Ability to analyze and interpret general business contracts, as well as proficiently write reports, proposals, and other business correspondence.
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